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Other Projects
Legal Firm — Medrano Abogados
The plan included advanced keyword optimization, authority link building, improved site architecture, and enhanced loading speed and user experience. The results were measurable and sustainable: a 60% increase in inbound calls, significant growth in organic traffic, and a notable rise in qualified leads and direct inquiries through the website. From the start, my focus was to deeply understand the target audience of this legal firm and design a clear digital communication strategy. I implemented a comprehensive SEO approach (on-page & off-page) to strengthen the firm’s online visibility and position it effectively on Google.
Rebranding Firebox
After two years in the Spanish market, it was the perfect moment to reinforce brand identity and consolidate online positioning. We began with a full audit of the brand, its audience, and competitors to define a solid strategy. From there, we launched a rebranding campaign on social media aimed at boosting visibility, building anticipation, and enhancing loyalty. The strategy combined strong visual content, narrative teasers, and influencer collaborations. Exclusive offers, special discounts, and personalized experiences helped strengthen the brand’s relationship with its digital community.
Online Magazine for Spaniards in Germany
Founder & Editor of TheSunnyStreet (2013–2016)
An online magazine for the Spanish-speaking community in Germany — and for anyone who loves the language and culture. This project was both a professional challenge and an exceptional learning experience. From the start, I aimed to create valuable, relevant content for our readers, covering key topics for Spanish-speaking expats — from bureaucracy and taxes to the job market, cultural events, and local recommendations. I interviewed artists, public figures, and diplomats — including the Spanish Ambassador to Germany — offering readers unique, meaningful perspectives. Maintaining updated content, responsive design, SEO, and audience loyalty made this project a true exercise in creativity, consistency, and communication.
My Family
A Proud Mom with the Best Partner
Last but certainly not least — the most important project of my life. Together with the best partner possible, we’ve built a beautiful, chaotic, and laughter-filled family. Raising two bright kids abroad is a daily lesson in love, adaptability, and resilience. Even far from our roots, every challenge has been worth it — because they remind us what really matters: joy, curiosity, and connection.
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